When considering SEO and actions taken to improve the recognition of your site, keywords must be taken into account. Doing it correctly will have significant effects on your rankings. But doing it incorrectly can also have significant effects and in a much less favorable direction.
Sprinkle Carefully
A bit of salt brings out the flavor. Too much masks it and leaves a nasty taste. Same thing applies with keywords. The initial excitement you feel upon launching a new site is better channeled toward wise and prudent use of keywords rather than stuffing each article full of them.
Google and other search engines have grown wiser in their years and no longer submit to being hoodwinked by various forms of keyword stuffing.
Different SEO experts will offer advice on how many keywords to use per words in an article, but there isn’t an exact mathematical equation to this.
The stable operating procedure should be to consider the reader. Think about what the person reading your article will think when they read it. If you put together an article to promote a new “smoked pulled pork sandwich,” it’s going to be pretty obvious if every other sentence says something about a “smoked pulled pork sandwich.” After a few such instances, your reader will likely turn away or go to another site that isn’t just trying to sell them. I know I would.
And Google feels the same way. If you think a reader might be turned off by the way you are shoving keyword phrases in their face, know that Google is going to consider it the same way if not more so.
Should I Use a Keyword Tool?
Some content writers kneel and pray to their keyword tool and use it on every possible occasion. Others think they are more of a myth and use them sparingly or not at all. Instead, they go directly to the search engine itself and type in phrases to see what people are searching for. This is sometimes known as the “alphabet soup method.”
A keyword tool is attempting to do the same thing by gauging what people are actually searching for. With the tool, you are subject to whoever programmed it and the algorithm it uses to make decisions. When you go to Google directly, you get the live, real-time data of what people are searching for at that moment. For example, if you typed in “SEO is” to Google right now, you would find a list of entries people are typing in following “SEO is.”
These are real searches people are making in present time regarding SEO. You can then use this data to build an article or content around for your site.
However you do it, your focus should be on putting together high-quality content that uses keywords sparingly to communicate a relevant message.
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