Top 3 Reasons Businesses Need HubSpot NetSuite Integration

Jamie Royce


June 19 2023

Integration Industry

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While marketing and sales are crucial departments in any business, they do require a lot of resources and work to become effective. You may have a powerful HubSpot marketing automation tool and an equally strong NetSuite ERP system, but without integrating the two they will leave your business in an inefficient state. MindCloud knows that integrating these two platforms can open a plethora of opportunities. We are here to walk you through the top 3 reasons your business needs a HubSpot Netsuite integration.


1: Align Marketing and Sales Efforts

One of the biggest obstacles companies face is the lack of synergy between their sales and marketing departments. When both teams work in silos, there is no clear view of leads and opportunities, which becomes a recipe for lost revenue. Integrating HubSpot with NetSuite helps break down team isolation. Leads from HubSpot can flow automatically to NetSuite, giving sales reps access to a 360-degree view of the customer. Consequently, they can approach potential clients with more relevant information, enhance the customer experience, and accelerate the sales cycle.


2: Improve Data Accuracy and Efficiency

Manual data transfer between your marketing and sales platforms is not only taxing but also increases the likelihood of errors. Mistakes lead to more significant consequences, such as confusion, missed opportunities, and diminished returns. Integrating HubSpot and NetSuite will streamline data considerably, rectify data inconsistencies, and increase accuracy. With real-time syncing, you no longer have to worry about data inaccuracies or delays in data transfer. You can also eliminate manual data entry, which saves time and ensures that you stay up to date with live data.


3: Enhance Customer Relationship Management

It’s crucial to keep your customer information up to date and in one place. HubSpot’s engagement data brings a wealth of information like behavioral patterns, preferences, and interests, but it doesn’t offer much in terms of invoicing and payments information. NetSuite, on the other hand, excels in accounting. Integrating them allows you to see the complete picture, from the customer’s activity level to their payment history in one place. Your sales team will efficiently manage engagements, quotes, and invoices, while finance tracks customer payments and invoices.


A Hubspot to Netsuite Integration is a Need, Not a Want

Integrating HubSpot with NetSuite offers numerous sales and business benefits. Aligning your sales and marketing departments, improving data accuracy and efficiency, and enhancing customer relationship management are just some of the benefits for doing so. Maximizing your business automation efforts not only saves costs, it also improves the effectiveness of your business. If streamlining your sales processes, shortening sales cycles, and delivering better customer service sounds good to you, contact MindCloud and we can help you attain proper Hubspot Netsuite integration.

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