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Snapchat Lead Generation API Authentication

How to authenticate Snapchat Lead Generation API requests: one Bearer API key plus a connectionId. MindCloud runs the OAuth flow and refreshes tokens for you.

Every Snapchat Lead Generation API request through MindCloud needs two things: a MindCloud API Key and a connectionId for your Snapchat Lead Generation account. This page covers both, plus exactly how to send them, so you do not need to visit any other page to get authenticated.

Steps to authenticate

  1. Create a MindCloud account at app.mindcloud.co if you do not already have one.
  2. Generate a MindCloud API Key in API Keys. This is the Bearer token you send on every request. Keep it on your server.
  3. Create a Snapchat Lead Generation connection in Connections. Snapchat Lead Generation uses OAuth. When you create the connection, you are redirected to sign in to Snapchat Lead Generation and approve access — MindCloud stores the resulting tokens and refreshes them automatically, so your integration never has to.
  4. Copy the connection’s connectionId — you will send it on every request alongside your MindCloud API Key.

How requests are authenticated

Authentication has two layers. Your MindCloud API Key authenticates the request to MindCloud, sent as a Bearer token in the Authorization header. The connectionId selects the connected Snapchat Lead Generation account that should run the action. MindCloud stores and refreshes the Snapchat Lead Generation credentials behind that connection, so you never send provider tokens with your requests.

Pass connectionId in the query string for GET and DELETE actions, and in the JSON body for POST, PUT, and PATCH actions.

For example, calling List Lead Generation Forms with an Snapchat Lead Generation connection looks like this:

curl --request POST \
  --url "https://connect.mindcloud.co/v2/universal/apps/snapchatLeadGeneration/actions/list-lead-generation-forms/run" \
  --header "Authorization: Bearer $MINDCLOUD_API_KEY" \
  --header "Content-Type: application/json" \
  --data '{
  "connectionId": "$CONNECTION_ID",
  "arguments": {}
}'

The Authorization: Bearer <your MindCloud API Key> header authenticates you to MindCloud; the connectionId tells MindCloud which Snapchat Lead Generation account to run the action against. Missing or invalid Authorization returns 401, and a missing or mismatched connectionId returns 400.

Connect Snapchat Marketing API

You need to be an Organization Admin in Snap Business Manager and you need a Snapchat OAuth app created for the Marketing API.

  1. Open Snap Business Manager

    Sign in to Snap Business Manager as an Organization Admin.

    Snap Business Manager
  2. Create or open your OAuth app

    Go to the Business Details section, create an OAuth app if needed, and make sure the redirect URI is set to the MindCloud callback URL.

    Snap Business Manager → Business Details
  3. Confirm the redirect URI

    Use this exact redirect URI on the Snapchat OAuth app: https://api.mindcloud.co/v1/oauth/snapchatLeadGeneration/callback

  4. Authorize the connection in MindCloud

    Return to MindCloud and continue the OAuth popup so Snapchat can issue an access token and refresh token for this connection.

Keep your key safe

Keep your MindCloud API Key on your server; do not ship it in browser code, mobile apps, public repositories, or logs. Anyone with the key can call the Universal API as your MindCloud account, across every connection you have created.